Derrick Rose of the Chicago Bulls started his D Rose Tour by visiting Zagreb, Croatia, followed by Belgrade, Serbia, London, England, and Paris, France.
Inspired by the exciting and attacking on-court play and smooth, understated off-court style of Derrick Rose, fans attended the tours to experience a once-in-a-lifetime opportunity to meet the youngest ever NBA MVP (Most Valuable Player).
In Croatia, adidas held a press conference at the Drazen Petrović Memorial Center where he received a special jersey from the late NBA player’s mother, Biserka Petrović, and toured the museum. Later, Derrick met fans who won a special contest through Facebook at an adidas Store, and then dedicated the newly refurbished Tuškanac “D Rose” basketball court with Croatian-born former NBA player Gordan Giriček and Croatian women’s national basketball team Olympic silver medalist Antonija Mišura.
Derrick Rose also met fans in Serbia at an exclusive basketball event, where he judged a slam dunk contest, faced off with the winner of a three-point shooting contest and held a press conference with former Serbian-born NBA player Žarko Paspalj.
His London visit allowed over 100 fans to get their very own pair of D Rose’s signature shoe, the D Rose 3.5 by participating in the event “Jump with Derrick Rose” at the “D Rose Jump Store”. Fans had the opportunity to literally grab their own pair that was placed on a rack 9 feet high from the ground. Highlights of the event can be seen here: http://www.youtube.com/watch?v=iXJEcPQQ0SU (Preview)
The D Rose tour continued in Paris, France, where Derrick Rose met over 800 fans through various activities like a one-on-one tournament, a special party with attendees like hip-hop artist Big Sean, Nic Batum of the Portland Trail Blazers and other French athletes and celebrities, and a special apprearance at the adidas store at Champs Elysees.
The European leg of the D Rose tour will continue in Madrid, Spain before he heads off to Asia on September 4, starting with Japan, China, and with Manila, Philippines on September 14-16 as his last stop before heading back to his hometown in Chicago.
The 3-day D Rose Tour in Manila kicks off with an Originals party, followed by a variety of activities such as the 3on3 grand finals with high school players from Indonesia, Malaysia, Singapore, Thailand, and the Philippines, and a Media day where Derrick Rose will be answering questions and interacting with the media.
Keep updated with news about the D Rose Tour by checking out https://www.facebook.com/adidas and www.drosetourmanila.com. Join the online conversations with the hashtags: #teamadidas and #DRoseTour.
SOCIAL PRESS 