Habitat for Humanity Philippines (Habitat) has launched its latest initiative: ‘The Plus Can Project’, alongside the organization’s celebrity Ambassador, Derek Ramsay, last August 3 at the Habitat national office. Unlike an ordinary donation drive can, the Plus Can has a unique coin slot in the shape of a plus sign (+), illustrating that by getting involved everyone can be a ‘plus’ to humanity.

“The Plus Can means more homes for the homeless, more decent shelter for survivors of disaster, more permanent dwellings for the displaced and more productive communities for our nation,” Ramsay said. “It is also a reminder that we are all part of a larger family — the Filipino family,” he added.

This latest fundraising project of Habitat aims to encourage more support towards the housing advocacy in improving the poverty housing situation of the country.

“There is a housing backlog of more than five million families in the Philippines, and in order for this to be addressed everyone needs to take action,” Charlie Ayco, Habitat’s Managing Director and CEO said.

“The Plus Can is one way Habitat aims to reach individuals from all sectors to support our advocacy of building more healthy and sustainable homes for families in need.”

To show your support and for information on how to get a Habitat Plus Can of your own, please visit: http://www.pluscanproject.org.


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