Viber Launches ‘Public Accounts’ for Businesses and Brands to Engage With Their Global Audience


Viber, one of the world’s leading messaging apps, has recently announced the launch of ‘Public Accounts’ which will allow businesses, brands and public figures to engage with Viber’s more than 800 million unique registered users—26 million in the Philippines—in a way that is personal, intuitive and seamless.

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Through Public Accounts, Viber is now offering a suite of solutions for businesses, brands, and public figures to engage with their audiences through the use of various 1-on-1 chat options or social broadcasting all on one platform.

 

“On Viber, people already connect securely and freely with their families, friends and colleagues. Today, we are introducing a way for people to start connecting with businesses, too,” says Michael Shmilov, COO of Viber. “The first set of tools will enable businesses to reach their audience on Viber using messaging and rich interfaces, which can be tailored to the various needs of any business.”

 

How It Works

As a channel that encourages both engagement and personal connections, Public Accounts can be used across sales, marketing and support teams, for announcements and more.

 

Once a Public Account is created, the admin and participants are provided with the tools to communicate at scale in an easy, direct and personalized way with their audience, bringing the brand’s personality to life. This includes the opportunity to message their followers in a number of different ways, such as through their existing CRM, manually through one-on-one live chats or chatbots. In addition, Public Accounts provides the following tools:

  • Discovery channels to easily find businesses
  • Direct integration through Viber’s API
  • Communicate at scale through Public Chats

 

Public Accounts is available globally today, with partners like The Huffington Post, Yandex and The Weather Channel who will introduce their solutions soon.

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