East West Banking Corporation (EastWest) held its Dealers’ Appreciation Night recently at the luxurious Shangri-La at The Fort Hotel in honor of its Auto Loans Business partner dealers nationwide.
Now on its third consecutive year, the event is a glittering celebration that recognizes EastWest’s partner automotive dealers who have been pivotal in the phenomenal growth of the bank’s Auto Loans Business in the recent years.
The event was graced by dealer principals as well as top executives of various dealerships, and EastWest officers.
In her appreciation speech, EastWest EVP and Consumer Lending Cluster Head Jacqueline S. Fernandez praised the bank’s dealer partners for their contributions to the auto industry as well as the economy.
In 2016, vehicle sales rose by 25% to 359,572 units on the back of rising middle-class income, improving local economy, and the sustained low financing packages available, according to data from the Chamber of Automotive Manufacturers of the Philippines Inc. and the Truck Manufacturers Association.
The Association of Vehicle Importers and Distributors likewise reported an upward trend in sales from its members, posting a 77% increase as of the third quarter of 2016 versus the same period in 2015.
Fernandez also cited the crucial role of EastWest’s dealer partners in expanding the bank’s Auto Loan business.
“We want to congratulate you for the exceptional growth of the auto industry which helped fuel our economy last year. 2016 was also another banner year for EastWest Auto Loans with an unprecedented growth of 67%. This year, let us continue to respond to the growing demand of the industry,” Fernandez said.
EastWest’s Auto Loans performance matches that of the industry, growing at a compound annual rate of 47% over the course of 5 years. EastWest is currently the 4th largest in the industry in terms of auto loans coming from 8th spot five years ago.
“We are confident that we can drive through the hurdles and achieve more milestones with the support of our automotive partners. We remain committed to serving the needs of our customers,” said EastWest VP and Auto Loans Sales Head Jocelyn C. Legaspi.
Also during the event, the best-performing partner dealers were recognized with the Rookie of the Year Award, Quantum Leap Award, Top Dealer of the Year Award and Hall of Fame Award.
Throughout the night, triathlete/celebrity endorser Matteo Guidicelli, first-rate dance group, the Hotlegs, and The Voice songstress Morissette Amon kept guests entertained with their exhilarating numbers.
The night was filled with excitement as the latest devices and premium items like Sony Playstation 4, Apple Watch Series 2, Nintendo Xbox, GoPro Hero 5, Rimowa Luggage, iPhone 7 and Macbook Air 13 were raffled off to the guests. The event culminated with the awarding of travel packages for 2 persons each to experience the F1 Monaco and F1 Singapore Grand Prix as incentive for the top dealers.