Alden Richards Surprises CLients in New Cebuana Lhuillier TVCs


Three loyal Cebuana Lhuillier remittance clients got the biggest surprise of their lives as the country’s leading microfinancial solutions provider released once again a set of heart-warming TV commercials, this time featuring its newest brand ambassador, ‘Pambansang Bae’ Alden Richards.

Anchored on Cebuana Lhuillier’s new tagline, “Kaibigan, Ka-Cebuana”, the three TV commercials related the real-life stories of three Cebuana Lhuillier remittance clients—Suzette, a breadwinner who has not celebrated her birthday in 23 years; Oliver, a father who has missed numerous Christmas celebrations to provide for his wife and child; and Florencia, a wife who never had a wedding nor a romantic marriage proposal.

Richards, who was recently launched as the latest celebrity endorser of Cebuana Lhuillier, personally greeted and delivered the surprise to the unsuspecting clients while they were transacting inside a Cebuana Lhuillier branch. The emotional reunions of each client with their respective families were also captured as they were treated to a mini celebration of the occasion they missed while working away from their families.

The commercials end with the line, “Alagang binibigay mo, ibabalik namin sayo.”

“We’ve always given each client’s money remittance more value than just a mere business transaction. We know that each peso is a product of long hours of hard work and incomparable sacrifices our clients give for their families. This time, Cebuana Lhuillier would like to reward these unsung heroes with their much-deserved care and recognition,” Cebuana Lhuillier President and CEO Jean Henri Lhuillier said.

With the official hashtag #AldenCebuanaTVC, the newest Cebuana Lhuillier commercials peaked at number 2 on the Twitter trending list during the day of its official launch last April 10. It gathered a total of 182,500 tweets. The three commercials have also been viewed more than 1.5 million times (as of press time) since it was uploaded on Facebook and YouTube.

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